• Cruzan Holidays Projection

In 1760, a sugar mill began crushing cane at the current site of the Cruzan Rum distillery on the island of St. Croix. Since the early 1800’s, the Nelthropp Family (a.k.a. Cruzan Rum Royalty) has called St. Croix home, becoming an integral part of the island’s history. And for the last two hundred years, the island has not only left its mark on them, but also on their rum.

The unique spirit of St. Croix echoes in every bottle of Cruzan^® Rum – from the Nelthropp family, who have crafted rum on the island for generations, to the warm, tropical breezes that circulate through the open-air warehouses of the distillery. Even the name reflects the people of St. Croix, called Crucians.

At Cruzan, every last drop of our rum is brilliantly crafted to exceptional standards, using natural ingredients and a unique distillation process. Each stage of the process is closely monitored and controlled to ensure that every expression boasts remarkable taste and multi-faceted flavor that shines through in every sip. Our award-winning taste, unlike any other, will awaken your spirit of discovery, and reveal to you a rare level of quality in the world of rum.

Beam Suntory is actively managing its response to the rapidly evolving COVID-19 pandemic, and we’re determined to do our part to support our communities and help contain the spread of the virus. Consistent with guidance from public health authorities to limit large gatherings, and given that our public tours include elements that bring groups together in relatively restricted spaces, we have temporarily suspended tours at our visitor experience in St. Croix. We understand that this may be disappointing and we apologize for any inconvenience. Please be assured that we are taking this action out of an abundance of caution because the health and wellbeing of our employees and loyal brand fans is paramount. We look forward to resuming tours and welcoming you for the full experience in the future.

Cruzan Rum Is Committed To Hurricane Recovery. Thinking Beyond The Annual Holiday Party: A Conversation On Cause Marketing With Casey Aitken.

Cruzan Holidays Projection

• Cruzan ® Rum and Rum with Natural Flavors, 21%-75.5% Alc./Vol. ® 2018 CRUZAN International, Chicago, IL USA. Cruzan Viril Ltd., is the trademark owner for all CRUZAN trademarks. All trademarks are the property of their respective owners. Cruzan Rum Distillery, #3 & 3A Estate Diamond, Frederiksted, St. Virgin Islands 00840.
• Cruzan ® Rum and Rum with Natural Flavors, 21%-75.5% Alc./Vol. ® 2018 CRUZAN International, Chicago, IL USA. Cruzan Viril Ltd., is the trademark owner for all CRUZAN trademarks. All trademarks are the property of their respective owners. Cruzan Rum Distillery, #3 & 3A Estate Diamond, Frederiksted, St. Virgin Islands 00840.